Let’s take a look at visual content examples to get an idea of how you can bring more visual content into your marketing strategy. As long as you know your customer and what they want to see, you can use visual content to help them learn more about your company, buy your products, and share their experience. When we drive on the highway, our eyes are drawn to the large images on the billboards around us.Īs humans, we love visuals. When we walk into a hotel, we immediately look around the lobby to get familiar with our new surroundings. We decide if we want to keep scrolling or stop and watch more. When we scroll Instagram, images and videos make their way to our minds. It’s close to impossible for visual content just to stop working because humans are so visual. Visual content has to be one of the longest-standing marketing strategies to exist. Visual content marketing goes far past Instagram. Part of this is knowing where to post your visual content. Where lots of people used to be the best way to show how loved your restaurant was, showing customers the distance between their table and other tables is much better suited.Īs with all marketing, it’s essential to know your audience and relentlessly keep up with their values, goals, and pain points. They want to see how they’ll be kept safe if they were to come in for dinner or a drink. Post COVID-19, this is no longer a working content marketing strategy.Ĭonsumers don’t want to see a packed bar. For example, bars and restaurants promoted their businesses with the visual content of their packed bars and dining room. These are the foundational trends that the data shows us, but there are also timely trends that can be seen in visual content marketing. High-quality content used to make consumers feel like they could trust a brand, but today 70% of consumers trust online peer reviews and recommendations more than professional content and copy. There are million-dollar companies that just use an iPhone to capture their product photos and other companies that heavily emphasize user-generated content in their marketing channels. Consumers are overwhelmed and bombarded by highly-produced advertising.īut, brands don’t need to spend hundreds of thousands of dollars on expensive locations and product shoots. Those Coke commercials used to catch everyone’s attention, but today users care less about huge product budgets and more about what the product can do for them. The most authentic, and meaningful, content is created by the customer. Modern-day visual content marketing has democratized the content creation process. There’s an increase of 29% in web conversions when websites feature user-generated content.Ads based on user-generated content get 4 times higher click-through rates.One-quarter of search results for the world’s largest brands are linked to user-generated content.Visual content created by happy customers is getting much more attention from consumers. Today, company-created content doesn’t work the way it used to. Nickelodeon created scripted ads of kids using their toys, and Coca-Cola brought in A-list celebrities to take a perfectly timed sip of their soda. User-generated contentīack in the day, highly produced visual content by companies used to be the only way to create visual content. There are a few differences between what used to work well in visual content marketing and what works well now. Bean catalogs that used to show up at our doorsteps, Marlboro’s Marlboro Man, and any number of automotive posters that are now yellow with age. Visual content marketing has been around for years. The question is, how do you create visual content that stands out in a loud, chaotic social media environment? Visual Content Trends With Facebook, Twitter, Youtube, TikTok, and Pinterest garnering their audiences of hundreds of millions of users-visual content marketing is growing by the second. If it took you 30-seconds to read up until this point in this article, more than 30,000 Instagram photos just got posted while you were reading.Īnd that’s only one platform. There are 95 million Instagram photos posted every day. Social has driven visual marketing through the roof. Thanks to social media even the smallest brands have a way to amplify their voice and message. Visual content marketing uses images and videos to show consumers what a product can do for them. Now, it’s a bit more sophisticated-but it is built on the same foundation. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler.
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